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30Second Mom, The Premier Digital Media Platform for Moms Announces New Site Launch: Powerful New Site Connects and Empowers Moms - 30 Seconds at a Time

30 Second Mom

30 Second MomCHICAGO, May 10, 2016 /PRNewswire/ -- 30Second Mom (, a powerful digital media platform that inspires, connects and rewards moms – 30 seconds at a time – announces a best-of-breed new site launch of its popular brand.

Moms control 85 percent of all household purchases, making them a sought-after demographic. Today's mom has more to do and less time to do it, and the mobile phone has become her general utility tool. 30Second Mom makes moms' lives better with original tips: parenting hacks, health and beauty advice, easy recipes, family traditions and continuing education to empower women. Users can customize their stream to receive "snackable" content on topics that matter to them at their life stage.

The 30Second Mom platform has evolved to best-of-breed level by participating in several highly selective accelerator programs for the most promising global startups, including Blackbox Connect in Silicon Valley (powered by Google for Entrepreneurs), Springboard in New York City and WiSTEM at 1871 Chicago, where 30Second Mom is based. Being accepted into these elite programs has enabled 30Second Mom to position itself as a leader for connecting with women in the mobile age. 

The cornerstone of 30Second Mom is its "tribe" of 170 (and growing) influential global contributors. These diverse experts create shareable tips that help busy moms save time, money and their sanity.

30Second Mom delivers the right nugget at the right time by aligning its credible content with key parenting issues, family calendars, holidays, etc. 30Second Mom also publishes where moms spend their time: Facebook, Twitter, Pinterest, YouTube, Instagram, etc. The all-new platform provides greater engagement through improved visual story telling. Community members can now engage in live discussions, with more opportunities to use their voice and grow their own audience.

And because 30Second Mom knows that time is a mom's most precious asset, the platform includes a rewards system for users to "earn" points (reflected as time in a user's personal "time bank") for their engagement. Time is money on 30Second Mom, so users will be able to redeem the time they collect for prizes. As the community invests in 30Second Mom, 30Second Mom invests in its community.

"We are stronger together than we are alone; that's the power of our 30Second Mom tribe," says 30Second Mom Founder/CEO Elisa All Schmitz.

Prior to founding 30Second Mom, Elisa All Schmitz founded iParenting Media, a "Best of the Web" dotcom that was acquired by The Walt Disney Company in 2007. There, she served as Director of the Disney Interactive Media Group. Elisa's team of five (and growing) includes Vice President Chrissy Jones, former VP of Integrated Marketing at NBC in New York City.

For more information on 30Second Mom, please visit

Please Contact: Jamie Mazursky, Snowball PR or 847.681.0900

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SOURCE 30Second Mom